CasinoFlex is (kind of) the newest service from 888 Holdings, the parent company of 888’s superb lineup of gaming products. Since 2007, 888 Holdings has owned and operated Dragonfish, a software business that focuses mostly on bingo products and features. Dragonfish was utilized by 888 to experiment with new features like as their B2B (business-to-business) casino product, in addition to their extensive participation in the area of online bingo.
After a financially successful year of B2B expansion in 2015, 888 Holdings chose to split Dragonfish into two independent businesses, with the bingo/poker service retaining the original Dragonfish brand and the expanding casino offering adopting a new rebrand as CasinoFlex.
Major Games 888 has a long-standing reputation for exclusivity, focusing primarily on in-house development for casino software and bingo games alike. Over the years, 888 has embraced the concept of mixing their unique in-house goods with the biggest names in the gaming industry in order to provide their players with the greatest possible gambling experience, but they have never forgotten that players value exclusivity.
CasinoFlex will feature more than 300 casino games, including all the exclusive 888 games that gamers have come to enjoy, like as the fan-favorite slot Millionaire Genie.
Variety of Games
CasinoFlex will attempt to offer all of the most popular casino games on the market. As with the majority of casino software, slot games will comprise the majority of the more than 300 games now available. About one hundred of these games will be compatible with the majority of mobile devices, while the newly founded CasinoFlex development team works relentlessly to introduce as many mobile-friendly titles as possible. Expect that number to continue to climb as the new division becomes established.
Important Characteristics and Structure
The primary distinction between CasinoFlex and other famous casino software providers is their specified target market. 888 Holdings has no intention of competing with Playtech and Microgaming’s long-established casino brands with its newly rebranded casino service. Instead, CasinoFlex will target smaller-to-medium sized operators and avoid competing with the top-tier providers for the biggest names.
CasinoFlex will seek to serve these second-tier operators as they grow, enabling for expansion as the operator accepts more players. Yaniv Sherman, senior vice president and head of business development at 888, believes that CasinoFlex’s distinctive business strategy can carve out a niche and become the solution of choice for growing casino sites.
based on their website, CasinoFlex will offer a “include free spins, a comprehensive selection of promotion and bonus options. Winnings are available in real money, bonus game money, free spins, and loyalty points.” The casinos that have collaborated with CasinoFlex will also provide “Invite a Friend” functionality from social media.
The Kinds of Goods Provided
CasinoFlex will attempt to supply whatever service is desired by online casinos. They intend to give marketing, software, and support alternatives to all new team members. They promise to provide a “fully managed solution: support, fraud, operations, e-payments, game management, and (optional) marketing / CRM.”
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